Sure enough, Nvidia paper-launched its mid-range offering two weeks ago, and pre-release samples have been circulating since then. Nvidia has in previous years spaced out its launches, but now there seems to be a concerted effort to wipe out any appeal the Radeon has. AMD shot back with the Radeon RX 480, not exactly in the same leagues, but at least trying to carve out a market and identity of its own.Įven as the RX 480 launched, leaks of Nvidia's rival, a purported GeForce GTX 1060, started appearing. First, Nvidia took the world by surprise by launching its high-end GeForce GTX 10 GPUs in early May, and managed not only leave its own previous flagships in the dust, but also pip prime competitor AMD by a significant margin.
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